Where Our Story Meets Yours
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Project:
Cortel Collection
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Client:
Cortel Group
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Industry:
Residential Real Estate
Joan Didion once wrote that we tell ourselves stories in order to live. It follows then that more plush living accommodations deserved a better story. This was the idea underpinning the branding of the Cortel Collection, an exclusive series of penthouses, premium towns, and lofts from Cortel Group. We opted for a simple symbol for this collection, something singular and sophisticated. We complemented this with a rich colour palette and lifestyle imagery to lend an identity to these high-end products.