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Where Our Story Meets Yours

  • Project:

    Cortel Collection

  • Client:

    Cortel Group

  • Industry:

    Residential Real Estate

Joan Didion once wrote that we tell ourselves stories in order to live. It follows then that more plush living accommodations deserved a better story. This was the idea underpinning the branding of the Cortel Collection, an exclusive series of penthouses, premium towns, and lofts from Cortel Group. We opted for a simple symbol for this collection, something singular and sophisticated. We complemented this with a rich colour palette and lifestyle imagery to lend an identity to these high-end products.