Unity In The Unique
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Project:
Abeja District
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Client:
Cortel Group
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Industry:
Residential Real Estate
Abeja District at Jane and Rutherford in Vaughan is a community conceived out of a Mediterranean philosophy for living. Named after the Spanish word for “bee”, the architects modelled the project after the unique city blocks of Barcelona which, from above, resemble the cells of a honeycomb. This became our launching point for the brand. It was vibrant and colourful, community minded, and reflected the vivacity and richness of Latin culture. It was made for a specific kind of buyer: individuals who are eager to stand apart, but thrive when they come together.