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Unity In The Unique

  • Project:

    Abeja District

  • Client:

    Cortel Group

  • Industry:

    Residential Real Estate

Abeja District at Jane and Rutherford in Vaughan is a community conceived out of a Mediterranean philosophy for living. Named after the Spanish word for “bee”, the architects modelled the project after the unique city blocks of Barcelona which, from above, resemble the cells of a honeycomb. This became our launching point for the brand. It was vibrant and colourful, community minded, and reflected the vivacity and richness of Latin culture. It was made for a specific kind of buyer: individuals who are eager to stand apart, but thrive when they come together.

Awards

2021

MarCom Awards

Marketing/Promo Campaign, Gold

2021

MarCom Awards

Social Media Campaign, Gold

2021

Summit Creative Awards

Brochure, Gold

2021

Summit Creative Awards

Brochure/Business to Consumer, Platinum

2021

Summit Creative Awards

Complete Branding Campaign, Gold