Make Your Mark
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Project:
CG Tower
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Client:
Cortel Group
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Industry:
Residential Real Estate
The most exciting development in the city, CG Tower was the perfect opportunity to stretch our creative legs. As one of the tallest towers at the Vaughan Metropolitan Centre and an architectural masterpiece with an all-brick exterior and parkside setting, we needed to make our mark — we did just that. The bright blend of vibrant pinks and greens adorned every medium from billboards, to digital ads, brochures, and the presentation centre. In line with the “Make your Mark” campaign we brought in a graffiti artist to cover the main presentation wall with his take on the project and our provocative “size matters” campaign generated chatter. CG Tower opened to overwhelming response across the GTA.
