Branding
Vegan Fast Food With Attitude.
Vegan food has struggled to shake many of its less-than-flattering associations. But Globally Local knew how to set itself apart: remake fast food favourites—the Big Mac, Whopper, Fries Supreme—that are every bit as indulgent as their meaty points of inspiration. Vegan food could be a treat, and not just for vegans. We created a brand that was bright but edgy, posing a challenge to those who believed (wrongly) that vegan food had to be a tradeoff. You can have your vegan diet and enjoy it too.
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