Pave It Forward.
Paving is a no-nonsense industry. When you hire a paving company, you want someone who can put you on solid ground for decades to come. For Westview, we created a brand that not only conveyed the company’s reliability but its forethought. Their tagline, “pave it forward,” and their futuristic logo, styled in an approachable blue, suggested that this was a company that operated on the cutting edge of their industry. The message: Westview would continue to deliver the latest and greatest available paving services built to sustain whatever the future places on top of it.