The beginning of the urban experience in the northern part of the GTA took place when Treasure Hill introduced Urban Towns at Bayview in Richmond Hill. Featuring the stylish design that made downtown Toronto’s block such a success, Urban Towns at Bayview was introduced in a campaign that metaphorically tied the style of the homes to the fashion world. Featuring a young and stylish model, sketches and fashion symbols throughout the campaign, this project reached out to young urbanites who wanted to escape downtown Toronto traffic and prices, and escape to a new type of suburban home.
Urban Towns at Bayview sold out within a month - almost 70 units. Won Lowrise Project of the Year and Best Sales Centre at the 2014 BILD Awards.