Making the concept of “urban” your own is always going to be a challenge. This project started by identifying the essence of the concept of ‘urban’ as being “community”. This starting point guided the name of the project itself and ultimately, the notion of “co”mmunity was brought to life with several iterations attached to this essence - company, collaborate, come on in and of course, community. The grainy and textured look and feel tied the natural setting of the development and the interiors to the larger urban context that the campaign created. The aim was to create an urban village in the centre of the newly formed uptown core that was defining new Oakville.
The first phase of the project was launched and sold out - over 450 units in total. The second phase is set to be released in 2019.