Making the concept of “urban” your own is always going to be a challenge. This project started by aligning the essence of the concept with “community.” This starting point guided the name and ultimately the branding. “Co”mmunity came to life with several iterations: “co”mpany, “co”llaborate, “co”me on in, and others. The grainy, textured look and feel tied the natural setting of the development and the interiors to the larger urban context. The aim was to create an urban village in the centre of the newly formed uptown core that was defining new Oakville.
The first phase of the project was launched and sold out—over 450 units in total.