Come To The Nord Side.
This campaign was all about connecting people to something different in the area and in themselves. We playfully challenged people to ‘Come to the Nord Side’. This tongue-in-cheek reference towards one of pop-culture’s most well-known concepts was aimed at forcing people to stop, look twice and question what they just saw. The ‘Nord Side’ is beautifully represented visually by the double exposure of a beautiful young woman looking one way, while another version of herself examines the other direction. This visual treatment is not only perfect for the concept, it’s also striking, memorable and different.
Nord was completely sold out within months - over 805 units in total. Nominated for Marketing Project of the Year at the 2018 BILD Awards.