Branding
Improving the Lives of Underserved Youth.
The word “potential” gets thrown around a lot when it comes to children. But the brutal truth is that far too many kids are denied the tools they need to realize that potential. Jamaal Magloire, a former Toronto Raptor, is trying to change that. His foundation zeroes in on arts, sports, and culture as way to enhance kids’ academic and social skills and enrich their communities. For the branding we went with fun, hand-drawn images and, of course, Raptors’ black and red.
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