Impact North has been in the publishing game for a long time, both on behalf of clients and for ourselves. One of our most popular endeavours was fredi magazine, formerly Whatever magazine. After over a decade as Vaughan’s most distributed and widely read publication, Whatever was rebranded as fredi. fredi represented a curiosity for topics like Fashion, Real estate, Entertainment, Dining and Information. As design styles evolve, so has the look of the magazine offered in both print and digital editions. Inspired by everything from Cosmo and Vogue, to Time and Macleans, fredi encompasses the design excellence to which all magazines aspire.