Ethisan

You would be hard-pressed to find a more saturated market than hand sanitizers eight months into the COVID-19 pandemic. Like many distilleries, Last Straw in Vaughan answered the call-to-arms to meet desperate demand in early 2020, but unlike many who returned to business as usual as the pandemic subsided, Last Straw had a product—Ethisan—that would outlive the pandemic. The key: simplicity. Like a good spirit, high quality ingredients in a hand sanitizer don’t need to be dressed up with flowery scents or fillers. Ethisan is made from seven ingredients, including water and essential citrus oils for a gentle fragrance. We built the brand around the basics, because despite the modest price point, these sanitizers are the best you can buy.