Live On The Edge.
Edgemont made its foray into the real estate market with a pair of projects in Waterloo, an area known for its shining institutions and the world-class intellects they attract. We built the brand for those on the upper edge of the status quo. Edgemont is a builder that does things according to the data, that respects the process, that understands the value of getting the basics right. The brand—spare, bold, no-frills—both captured and conveyed that.