Living The Life You Imagined.
This magnificent condo development at Jane and Rutherford in Vaughan is just outside Vaughan Mills Mall in the north end of the new and exciting Vaughan Metropolitan Centre. The marketing campaign focuses on the “charisma” of both the building itself (architecture and design) and ties into the people who will live there. The colour scheme is dark grey and a bold, beautiful orange, featured throughout print, digital and a very successful bus campaign that helped build a registrant list and create buzz. Beautiful renderings, digital presentations and a stunning presentation centre (with 2 model suites) invited buyers to tap into their own Charisma.
Even as the market slowed down in 2017, Charisma sold out - 2 buildings, almost 600 units.