Branding
Make Your Mark.
The most exciting development in the city, CG Tower was the perfect opportunity to stretch our creative legs. The challenge with this tower was not about creating hype, but rather doing it justice. As the tallest tower in the city and an architectural masterpiece with an all-brick exterior and parkside setting, we needed to make our mark—we did just that. The bright blend of vibrant pinks and greens adorned every medium frombillboards, to digital, brochures, ads and the presentation centre. In line with the “Make your Mark” campaign we brought in a graffiti artist to cover the main presentation wall with his take on the project.
CG Tower opened in fall 2019 to an overwhelming reception across the GTA.
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