Branding
Your Exclusive Enclave.
Located in prestigious King City, Acacia Estates was a limited release of 27 lots ranging from 60’ - 90’ wide and200’ deep. This high end product stood out in a time when more entry-level product was gaining attention throughout the market. Acacias are attractive and practical trees, providing resources for food, construction, art and more. The marketing visually focused on the use of leaves and wood grains to portray luxury living with a nod to the natural materials in the home (hardwood floor, granite countertops, etc.).
Acacia Estate Collection sold 27 homes within months, at a higher-than-market-average price.