Branding
Unity In The Unique.
Abeja at Jane and Rutherford is a community conceived out of Mediterranean philosophy for living. Named after the Spanish word for “bee”, the architects modelled the project after the unique city blocks of Barcelona which, from above, resemble the cells of a honeycomb. This became our launching point for the brand. It was vibrant and colourful, community minded, and reflected the vivacity and richness of Latin culture. It was made for a specific kind of buyer: individuals who are eager to stand apart, but thrive when they come together.
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