Branding
Toronto’s Newest Suite Spot.
330 Richmond was marketed to young professional singles and couples between 25-45 who want to live in Toronto’s Entertainment District. They work nearby, they love to be entertained and they want a home they will be proud to share with guests. A vibrant colour logo was designed, with the marketing campaign focused on finding “your suite spot.” A video, digital and print campaign sold the appeal of living in a pet-friendly building, eliminating the commute and enjoying an active social life in the heart of the Entertainment District. Food lovers, art lovers, sports lovers alike found 330 Richmond to be the spot to call home.
330 Richmond was completely sold out within months—just under 300 units in total.
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