Branding
Elevated Design.
The beginning of the urban experience in the northern part of the GTA took place when Treasure Hill introduced Urbantowns at Bayview in Richmond Hill. Featuring the stylish design that made downtown Toronto’s block such a success, Urbantowns at Bayview was introduced in a campaign that tied the style of the homes to the fashion world. Featuring a young and stylish model, sketches and fashion symbols throughout the campaign, this project reached young urbanites who wanted to escape downtown Toronto traffic and prices to a new type of suburban home.
Urban Towns at Bayview sold out within a month—almost 70 units. Won Low Rise Project of the Year and Best Sales Centre at the 2014 BILD Awards.
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